CFO Intelligence Magazine – Fall 2025
Richard Veldran
CFO to CEO
Rich Veldran thrives on disruption. Veldran is CEO of GoTo Technologies (formerly LogMeIn), a position he has held for the past two years after spending three years as CFO of the company. When he joined GoTo in June 2020, the leading Software-as-a-Service (SaaS) cloud communications and IT services company had just left the public stock market, having been taken private by affiliates of Francisco Partners and Evergreen Coast Capital Corporation in an all-cash deal valued at more than $4 billion. At GoTo, Veldran immediately “got to” work on driving value creation.
Per Veldran, “One of the CFO’s priorities is to optimize resource and capital allocation — ensuring our efforts are focused on areas that will drive the highest level of value creation. Our first step was to create a sum-of-the-parts analysis of the business to understand the value-drivers behind each product line. This would serve as the roadmap for resource allocation.
“For example, our cloud telephony products were growing rapidly, but were at a lower level of profitability than we would have liked. The key there was to find more efficient ways to go to the market to continue the growth acceleration, while improving profitability. Conversely, our IT services products were high margin but lagging in growth.